CIMR-olive-oil
CIMR-bread
CIMR-mushrooms
CIMR Wine
CIMR Honey Head

Scientific accuracy

Scientific accuracy

Scientific accuracy

Scientific accuracy

Scientific accuracy

Scientific accuracy was one of the main concerns with this project. All the species needed to be rigorously depicted and easily identified. 
Instead of a detailed and realistic approach (for which photography works much better), we decided to synthesise and work with more simple, geometric shapes, putting more emphasis on the aspects of the subject that were more representative, so that the essential concepts are easy to understand and remember even to an audience with little scientific background.

Scientific accuracy was one of the main concerns with this project. All the species needed to be rigorously depicted and easily identified. 
Instead of a detailed and realistic approach (for which photography works much better), we decided to synthesise and work with more simple, geometric shapes, putting more emphasis on the aspects of the subject that were more representative, so that the essential concepts are easy to understand and remember even to an audience with little scientific background.

Scientific accuracy was one of the main concerns with this project. All the species needed to be rigorously depicted and easily identified. 
Instead of a detailed and realistic approach (for which photography works much better), we decided to synthesise and work with more simple, geometric shapes, putting more emphasis on the aspects of the subject that were more representative, so that the essential concepts are easy to understand and remember even to an audience with little scientific background.

Scientific accuracy was one of the main concerns with this project. All the species needed to be rigorously depicted and easily identified. 
Instead of a detailed and realistic approach (for which photography works much better), we decided to synthesise and work with more simple, geometric shapes, putting more emphasis on the aspects of the subject that were more representative, so that the essential concepts are easy to understand and remember even to an audience with little scientific background.

Scientific accuracy was one of the main concerns with this project. All the species needed to be rigorously depicted and easily identified. 
Instead of a detailed and realistic approach (for which photography works much better), we decided to synthesise and work with more simple, geometric shapes, putting more emphasis on the aspects of the subject that were more representative, so that the essential concepts are easy to understand and remember even to an audience with little scientific background.

CIMR-mushrooms-biodiversity

Explaining scientific concepts

Explaining scientific concepts

Explaining scientific concepts

Explaining scientific concepts

Explaining scientific concepts

The traditional editorial approach of simply leaving an empty area on the layout to insert the illustration is not the ideal solution for this kind of project. No part should simply conform to the others — animation and interaction are just as important as the illustration style to convey the message.
That's why we worked side by side with the design and development teams, both on the blueprints and implementation, to figure out the best way to integrate the interactive illustrations and animations with all the other content (video, photos and documents) on the website.

The traditional editorial approach of simply leaving an empty area on the layout to insert the illustration is not the ideal solution for this kind of project. No part should simply conform to the others — animation and interaction are just as important as the illustration style to convey the message.
That's why we worked side by side with the design and development teams, both on the blueprints and implementation, to figure out the best way to integrate the interactive illustrations and animations with all the other content (video, photos, and documents) on the website.

The traditional editorial approach of simply leaving an empty area on the layout to insert the illustration is not the ideal solution for this kind of project. No part should simply conform to the others — animation and interaction are just as important as the illustration style to convey the message.
That's why we worked side by side with the design and development teams, both on the blueprints and implementation, to figure out the best way to integrate the interactive illustrations and animations with all the other content (video, photos, and documents) on the website.

The traditional editorial approach of simply leaving an empty area on the layout to insert the illustration is not the ideal solution for this kind of project. No part should simply conform to the others — animation and interaction are just as important as the illustration style to convey the message.
That's why we worked side by side with the design and development teams, both on the blueprints and implementation, to figure out the best way to integrate the interactive illustrations and animations with all the other content (video, photos, and documents) on the website.

The traditional editorial approach of simply leaving an empty area on the layout to insert the illustration is not the ideal solution for this kind of project. No part should simply conform to the others — animation and interaction are just as important as the illustration style to convey the message.
That's why we worked side by side with the design and development teams, both on the blueprints and implementation, to figure out the best way to integrate the interactive illustrations and animations with all the other content (video, photos, and documents) on the website.

CIMR-gif-vine-grow
CIMR-bee-communication

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