Unleashing the magic in the Xperia™ Z Ultra – feature by feature
Unleashing the magic in the Xperia™ Z Ultra – feature by feature
Unleashing the magic in the Xperia™ Z Ultra – feature by feature
Unleashing the magic in the Xperia™ Z Ultra – feature by feature
This was a nine-piece social media web campaign to tell the world about the newly released Sony Xperia™ Z Ultra.
Water-proofing, battery life, Full HD format, color enhancement... everything was covered! Inspired by Japanese/French animation and comics, each one of the 9 mystical creatures stands for a feature.
We brought Sony's trademark magic and wonder to content that was fun, informative and easily shareable.
A nine-piece social media web campaign to tell the world about the newly released Xperia™ Z Ultra.
Water-proofing, battery life, Full HD format, color enhancement... everything was covered! Inspired by Japanese/French animation and comics, each one of the 9 mystical creatures stands for a feature.
We brought Sony's trademark magic and wonder to content that was both fun, informative and easily shareable.
A nine-piece social media web campaign to tell the world about the newly released Xperia™ Z Ultra.
Water-proofing, battery life, Full HD format, color enhancement... everything was covered! Inspired by Japanese/French animation and comics, each one of the 9 mystical creatures stands for a feature.
We brought Sony's trademark magic and wonder to content that was both fun, informative and easily shareable.
A nine-piece social media web campaign to tell the world about the newly released Xperia™ Z Ultra.
Water-proofing, battery life, Full HD format, color enhancement... everything was covered! Inspired by Japanese/French animation and comics, each one of the 9 mystical creatures stands for a feature.
We brought Sony's trademark magic and wonder to content that was both fun, informative and easily shareable.
What we did:
What we did:
What we did:
What we did:
What we did:
Strategy, Concept, Creative Direction, Design & Illustration
Strategy, Concept, Creative Direction, Design & Illustration
Strategy, Concept, Creative Direction, Design & Illustration
Strategy, Concept, Creative Direction, Design & Illustration
Strategy, Concept, Creative Direction, Design & Illustration
Animation:
Animation:
Animation:
Animation:
Animation:
Web Implementation:
Web Implementation:
Web Implementation:
Web Implementation:
Web Implementation:
Agency:
Agency:
Agency:
Agency:
Agency:
Client:
Client:
Client:
Client:
Client:
Sony Mobile France
Sony Mobile France
Sony Mobile France
Sony Mobile France
Sony Mobile France
(original copy)
(original copy)
(original copy)
'The record beater'
'The record beater'
'The record beater'
'No more breakdowns!
More battery life thanks to the Stamina mode. It inactivates the useless features when the phone is in idle mode, and your phone lasts always more!'
'No more breakdowns!
More battery life thanks to the Stamina mode. It inactivates the useless features when the phone is in idle mode, and your phone lasts always more!'
'No more breakdowns!
More battery life thanks to the Stamina mode. It inactivates the useless features when the phone is in idle mode, and your phone lasts always more!'
(original copy)
(original copy)
'One fine illusion'
'One fine illusion'
'One fine illusion'
'The thinnest full HD smartphone ever.
Lightness and leanness united in this phone. With perfect measurements: 179 x 92 x 6.5mm.'
'The thinnest full HD smartphone ever.
Lightness and leanness united in this phone. With perfect measurements: 179 x 92 x 6.5mm.'
'The thinnest full HD smartphone ever.
Lightness and leanness united in this phone. With perfect measurements: 179 x 92 x 6.5mm.'
(original copy)
(original copy)
'Ready for showtime!'
'Ready for showtime!'
'Ready for showtime!'
'With its perfect 6,4” full HD 1080x1920) format, it’ll give greatness to all your visual contents.
Quality and comfort in ZU’s spotlight.'
'With its perfect 6,4” full HD 1080x1920) format, it’ll give greatness to all your visual contents.
Quality and comfort in ZU’s spotlight.'
'With its perfect 6,4” full HD 1080x1920) format, it’ll give greatness to all your visual contents.
Quality and comfort in ZU’s spotlight.'
(original copy)
(original copy)
'The unbeatable champion'
'The unbeatable champion'
'The unbeatable champion'
'A new power is here. The asynchronous qualcomm quad-core processor garantees unprecedented performances.
No more waste : Xperia Z Ultra uses the exact quantity of energy it needs at every moment, no more no less.'
'A new power is here. The asynchronous qualcomm quad-core processor garantees unprecedented performances.
No more waste : Xperia Z Ultra uses the exact quantity of energy it needs at every moment, no more no less.'
'A new power is here. The asynchronous qualcomm quad-core processor garantees unprecedented performances.
No more waste : Xperia Z Ultra uses the exact quantity of energy it needs at every moment, no more no less.'
(original copy)
(original copy)
'The colors magnifier'
'The colors magnifier'
'The colors magnifier'
'The Triluminos screen shows you a wide range of colors and subtle shades. This unique Sony technology gives life to images as true as reality’s.'
'The Triluminos screen shows you a wide range of colors and subtle shades. This unique Sony technology gives life to images as true as reality’s.'
'The Triluminos screen shows you a wide range of colors and subtle shades. This unique Sony technology gives life to images as true as reality’s.'
(original copy)
(original copy)
'The great water-tamer'
'The great water-tamer'
'The great water-tamer'
'At last, a watertight smartphone!
From water to dust, it will resist all the incidents life throws at you.'
'At last, a watertight smartphone!
From water to dust, it will resist all the incidents life throws at you.'
'At last, a watertight smartphone!
From water to dust, it will resist all the incidents life throws at you.'
(original copy)
(original copy)
'This accessory can do anything'
'This accessory can do anything'
'This accessory can do anything'
'TheSBH52 smart bluetooth handset: a ultra discreet accessory connected to your phone.
Use it to listen to your music, receive your messages and make your calls. Discreet, and practical!'
'TheSBH52 smart bluetooth handset: a ultra discreet accessory connected to your phone.
Use it to listen to your music, receive your messages and make your calls. Discreet, and practical!'
'TheSBH52 smart bluetooth handset: a ultra discreet accessory connected to your phone.
Use it to listen to your music, receive your messages and make your calls. Discreet, and practical!'
(original copy)
(original copy)
'One fine illusion'
'One fine illusion'
'One fine illusion'
'The X-software sublimes all your visual contents. It improves the outlines, the colors, the contrast and texture and reduces the noise.
It truly gives images their optimal quality.'
'The X-software sublimes all your visual contents. It improves the outlines, the colors, the contrast and texture and reduces the noise.
It truly gives images their optimal quality.'
'The X-software sublimes all your visual contents. It improves the outlines, the colors, the contrast and texture and reduces the noise.
It truly gives images their optimal quality.'
(original copy)
(original copy)
'The lead star'
'The lead star'
'The lead star'
'Styluses, pens and pencils: take your pick!
From one use to the next in total comfort.'
'Styluses, pens and pencils: take your pick!
From one use to the next in total comfort.'
'Styluses, pens and pencils: take your pick!
From one use to the next in total comfort.'
Delivery
Delivery
Delivery
Delivery
In order to be released all over the internet, we designed a few different formats to present all the characters and phone features, both as a whole and individually: from a big party infographic where we gathered all the family, to individual gifs and cards in French and English.
In order to be released all over the internet, we designed a few different formats to present all the characters and phone features, both as a whole and individually: from a big party infographic where we gathered all the family, to individual gifs and cards in French and English.
In order to be released all over the internet, we designed a few different formats to present all the characters and phone features, both as a whole and individually: from a big party infographic where we gathered all the family, to individual gifs and cards in French and English.
In order to be released all over the internet, we designed a few different formats to present all the characters and phone features, both as a whole and individually: from a big party infographic where we gathered all the family, to individual gifs and cards in French and English.
Storyboards
Storyboards
Storyboards
