Unleashing the magic in the Xperia™ Z Ultra – feature by feature
A nine-piece social media web campaign to tell the world about the newly released Xperia™ Z Ultra.
Water-proofing, battery life, Full HD format, color enhancement... everything was covered! Inspired by Japanese/French animation and comics, each one of the 9 mystical creatures stands for a feature.
We brought Sony's trademark magic and wonder to content that was both fun, informative and easily shareable.
In order to be released all over the internet, we designed a few different formats to present all the characters and phone features, both as a whole and individually: from a big party infographic where we gathered all the family, to individual gifs and cards in French and English.
At the beginning of each project, we present the client two or three different routes aligned with the brief and general visual direction we agreed on. By experimenting and covering a larger field of hypothesis we make sure that our visions are aligned and that the outcome will match everyone's expectations.
Ready, aim, fire! The infographic and the smaller cards and gifs were released all over the internet. (We broke our personal record with the Tumblr Radar feature, which gave us a small taste and high hopes of decoding virality and becoming internet famous. One can dream.)