'The Big Show' Campaign

"The Big Show"—commissioned by the Paris-based agency Uzful for Sony Mobile France, I created nine allegorical characters for the Xperia Z Ultra launch, each personifying a device feature: waterproofing, the 6.4″ screen, ultra-thin design, stylus input, and more. AIM brought them to life as looping GIF animations distributed across Sony Mobile's social media channels.
Client
Sony Mobile
Agency
Uzful
Creative Direction
Eduardo Barbosa
Project Manager
Maxime Lafeuvre
Raquel Almeida
Illustration
Eduardo Barbosa (lead)
Sara Infante
Animation
AIM
Balerina character from The Big Show Campaign
Each character is an allegory for a device feature—the Ballerina for stylus input, the Fish for waterproofing, the Magician for the ultra-thin profile, the Rockcat for the 6.4″ screen. Bringing them to life as looping GIF animations meant solving a real technical puzzle: optimising file size, loop duration, and quality for distribution across Sony Mobile's social channels and platforms.

The Characters

Social Media Cards

Each character was turned into an animated social media card, pairing the illustrated allegory with its corresponding feature callout for Sony Mobile France's channels.

Ready for showtime!

With its perfect 6.4'' full HD (1080x1920) format, it'll give greatness to all your visual contents. Quality and comfort in ZU's spotlight.

The great water-tamer

At last, a watertight smartphone!
From water to dust, it will resist all the incidents life throws at you.

One fine illusion

The thinnest full HD smartphone ever.
Lightness and leanness united in this phone.
With perfect measurements: 179 x 92 x 6.5mm.

The lead star

Styluses, pens and pencils: take your pick!
From one use to the next in total comfort.

The screen beautifier

The X-software sublimes all your visual contents. It improves the outlines, the colors, the contrast and texture and reduces the noise.
It truly gives images their optimal quality.

The record beater

No more breakdowns! More battery life thanks to the Stamina mode. It inactivates the useless features when the phone is in idle mode, and your phone lasts always more!

The unbeatable champion

A new power is here. The asynchronous qualcomm quad-core processor guarantees unprecedented performances.
No more waste: Xperia Z Ultra uses the exact quantity of energy it needs at every moment, no more no less.

This accessory can do everything

The SBH52 bluetooth handset: a ultra discreet accessory connected to your phone.
Use it to listen to your music, receive your messages and make your calls. Discreet, and practical!

The colors magnifier

The Triluminos screen shows you a wide range of colors and subtle shades.
This unique Sony technology gives life to images as true as reality's.

DAS: 0.441 W/Kg

Style Development

style development sketches for Sony Z Ultra project.