'The Big Show' Campaign
Each character is an allegory for a device feature—the Ballerina for stylus input, the Fish for waterproofing, the Magician for the ultra-thin profile, the Rockcat for the 6.4″ screen. Bringing them to life as looping GIF animations meant solving a real technical puzzle: optimising file size, loop duration, and quality for distribution across Sony Mobile's social channels and platforms.
The Characters
Social Media Cards
Ready for showtime!
With its perfect 6.4'' full HD (1080x1920) format, it'll give greatness to all your visual contents. Quality and comfort in ZU's spotlight.
The great water-tamer
At last, a watertight smartphone!
From water to dust, it will resist all the incidents life throws at you.
One fine illusion
The thinnest full HD smartphone ever.
Lightness and leanness united in this phone.
With perfect measurements: 179 x 92 x 6.5mm.
The lead star
Styluses, pens and pencils: take your pick!
From one use to the next in total comfort.
The screen beautifier
The X-software sublimes all your visual contents. It improves the outlines, the colors, the contrast and texture and reduces the noise.
It truly gives images their optimal quality.
The record beater
No more breakdowns! More battery life thanks to the Stamina mode. It inactivates the useless features when the phone is in idle mode, and your phone lasts always more!
The unbeatable champion
A new power is here. The asynchronous qualcomm quad-core processor guarantees unprecedented performances.
No more waste: Xperia Z Ultra uses the exact quantity of energy it needs at every moment, no more no less.
This accessory can do everything
The SBH52 bluetooth handset: a ultra discreet accessory connected to your phone.
Use it to listen to your music, receive your messages and make your calls. Discreet, and practical!
The colors magnifier
The Triluminos screen shows you a wide range of colors and subtle shades.
This unique Sony technology gives life to images as true as reality's.
Style Development
