Web Editorials
TrueCar's editorial team came with an unusual ask: a series of web illustrations for their how-to guides — practical content helping car buyers navigate big decisions — where each piece would carry its own distinct visual personality. Four articles. Four different styles. One consistent tone.
Client
Truecar
Art Director
Gloria Ma
Illustration
Eduardo Barbosa
Margarida Mouta
Blog Article
Your New Car Buying Guide
There's a lot more to buying a new car than deciding on the color, style, make, model, and price.
Blog Article
The Lowdown on Down Payments
The five most common ways to pay.
Blog Article
Selling Used Car
Have you decided that it's time to part ways with your beloved (or not so beloved) used car?
Blog Article
To Lease or Not to Lease
The decision to buy or lease can be a biggie.
In place
Concept Explorations
