Uniplaces Iconography
Uniplaces, the Lisbon-based student accommodation marketplace, needed a brand hero that could connect with students across Europe. Starting from an extensive concept exploration, we designed a minimal, versatile mascot and built out a full visual vocabulary—emotions, professions, avatars, and graphical elements—that became central to the brand's identity across all touchpoints.
Client
Uniplaces
Project Owner
Tiago Cabaço
Creative Direction
Eduardo Barbosa
Ideation
Eduardo Barbosa
Margarida Mouta
Frank Conradie
Joana Neves
Illustration
Eduardo Barbosa
Production
Nina Melo
Artwork
Miguel Praça
The brief called for a brand hero—a mascot that could represent Uniplaces across every touchpoint and speak to students of all backgrounds. We explored dozens of directions before landing on a minimal, rounded character whose simplicity makes it endlessly adaptable to different contexts, emotions, and professions.
Emotions
Professions
