Brand Illustration
Noocity is a Portuguese startup turning unused urban spaces—rooftops, schoolyards, office terraces—into thriving gardens with their self-watering growbed system. I developed an original, story-driven illustration universe with a touch of humour to bring their vision of greener cities to life across all brand touchpoints.
Client
Noocity
Design Direction
Leonor Babo
Concept & Illustration
Eduardo Barbosa
Noocity's growbeds bring nature into schools, hotels, hospitals, and offices. Each environment became the theme for a rich, Wes Anderson-esque side-cut building illustration—a stage for dozens of small scenes that show urban life intertwined with growing things.
Spot Illustrations
A growing library of compact, multi-purpose illustrations built for Noocity's ongoing communication needs—from social media and newsletters to packaging and event materials. The set is regularly expanded with fresh additions as the brand evolves.
Social Media Banners
Social media banners that use the illustrations as key visual elements, bringing Noocity's distinctive style to their digital presence across platforms.
Concept & Style Development
Finding the right tone meant sketching a wide range of possibilities until one struck the right chord. The drawing was then refined through vector artwork, gradually maturing into a style that felt expressive, warm, and unmistakably Noocity.
In place
The illustrations live across a variety of brand touchpoints—social media posts, printed brochures, website banners, and event stands—adapting to each format while keeping the visual universe consistent.
