Octopus Card Illustrations

Octopus is Hong Kong's most-used contactless card — it pays for your morning ferry, your kid's school lunch, and the hospital bill when your next child is born. Brand Union was pitching a brand refresh that would do justice to that reach: a series of illustrations exploring the city's contrasts through daily life narratives, tied together by the Octopus Loop — the brand's infinity symbol. Three illustrations, three Hong Kong scenes. Each small enough to print on a card, each rich enough to tell a story.